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Logo Design that can arrest your target’s attention

Having an immensely creative team we can shape your brand for the needs of today and a vision of tomorrow. We create the right mix of brilliant design, creativity, innovation to create a brand identity that transcends the product and promises an experience. Whether you are looking for a company logo to develop your startup, reposition an existing business or want to redefine your brand identity; we are the best logo maker people for the job. Our approach is simple; we work on every aspect of your brand to ensure that it effectively reflects and communicates your goals, achievements, and your product story.

Let your logo get your audience connected with you

When we work on your business logo we instil the notion of your identity being the differentiating edge when a potential customer looks at you in relevance with the competition. We capture in your brand logo the sum total of your company, whether its progressive, classic, traditional, conservative etc. Just a look at your logo will reveal to the onlooker what your company is about. We portray in your logo design the culture and values that your organization stands for.

The logo maker par excellence

A brand logo must be simple. A simple logo design allows for easy recognition and allows the logo to be versatile and memorable. Effective logos feature something unexpected or unique without being overdrawn.
A brand logo must be memorable. An effective logo design should be memorable and this is achieved by having a simple yet appropriate logo.
A brand logo must be enduring. An effective logo should endure the test of time. The logo should be 'future proof', meaning that it should still be effective in 10, 20, 50+ years time.
A brand logo must be versatile. An effective logo should be able to work across a variety of mediums and applications.
A brand logo must be appropriate. How you position the logo should be appropriate for its intended purpose.

Methodology

At Easton Media we follow design thinking methodology where our designers solve complex problems, and find desirable solutions for clients. Our designers use Design Thinking to draw upon logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be—and to create desired outcomes that benefit the end user.

The Company & Target Audience

Finding out as much information possible about the company; how the brand started and why, where it is now and where it’s going, are crucial for ideas towards a visual representation of the business.

BRAINSTORMING

Before a design team starts trying to build a visual image words need to come first. Generating a mind map of words and phrases helps pick out the strongest themes to sketch ideas around.

SKETCHING

The best way to start a logo is to write the required words. Get a feel for the shape of the letters together.

SPACE

It’s always a good idea to give a project some room to breath and, in terms of a logo, this is the perfect place in the process.

DIGITIZING IN MAC

After step 3 & 4 there should be some roughly sketched ideas ready to be taken to the computer to start working up.

PRESENTATION OF IDEAS

Now, it’s time to show the ideas that have been worked up in concept. It may be appropriate to show the research, brainstorm and sketching processes to the client – to take them on a journey of how the choices were made.

FEEDBACK & CRITIQUE

This is where the client will pick out their most favored design and possibly give their comments and opinion on aspects of the logo.

COLOUR VARIATIONS

By now the logo is decided and colour can be used to bring it to life.

FINAL LOGO

Presenting the final logo for sign off is the last step of the creative design process.