“Logos and branding are so important. In a big part of the world, people cannot read French or English–but are great in remembering signs” ― Karl Lagerfeld
Smaller firms are usually new and are not bigger players in the market, for building a hit on their own recognition in the market, they should make graphic designing as a first concern so that it appeal’s the target audience via visuals . As a logo designer we strongly agree with this statement.
We made this statement true for Chekko (Heritage cold pressed oil business in Chennai) .
We planned for them a concept which is fully describes about their business and need to have a heritage feel. Chekku- which is traditional equipment used in villages to extract the oil from the seeds. In their logo we bring that shape to express their traditional oil process. When it comes to the design process, color scheme is probably the first thing the designer will think of. We decided a brown and yellow color for them. Generally yellow have a characteristics of attracting which bring more attention from the customer and brown which represents the heritage feel.
As a logo design company we know that the logo is the one which is visually express about your product name. Our Professional logo designer crossed so many levels and trials to bring a logo for Chekko. Here you can see many versions of logo design for Chekko. Hope you like it. Don’t forget to drop a comment.